Columbia Crest Winery Launches Wine and Recipe Pairing Mobile Site, Cork & Fork, Featuring Exclusive Recipes from Chef Bobby Flay
Paterson, Wash.
Columbia Crest Winery, producer of Wine Spectator’s No. 1 wine for 2009, today announced the official launch of Cork & Fork, a free wine and recipe pairing mobile site. The site features exclusive recipes from Chef Bobby Flay, wine pairing recommendations, a unique shopping list feature and easy entertaining tips. The site can be accessed by any Internet-enabled phone at corkandforkmobile.com. The content also is available online at columbiacrest.com/entertaining.
Cork & Fork presents users with the option to explore recipe and wine pairings in three easy ways. The first option is to browse by menu, which provides a range of four-course menus (appetizer, salad, entrée and dessert) that are comprised of Bobby Flay recipes and planned by the chef. Each course is expertly paired with a Columbia Crest Grand Estates wine. The second method is to browse all recipes by course, making searching for one special recipe or designing a custom menu simple. The last option is to search available recipes by the wine they pair with best, perfect for when a meal is to be planned around a favorite varietal. For those looking to learn more about different wine varietals, background on each is provided. All recipes include a difficulty rating and allow for the number of servings to be changed, based on one’s needs. Additionally, users can reference entertaining tips from Flay when planning a gathering.
"For me, adding wine to a meal can enhance the overall dining experience, so I’ve enjoyed partnering with Columbia Crest on Cork & Fork to provide our fans with fantastic pairing ideas,” said Flay. “I hope Cork & Fork users find that the provided recipes, wine pairings and entertaining tips lead to memorable and enjoyable dining experiences."
The recipes can be added to the users “Shopping List,” a feature that stores selected recipes in an easily accessible list for future shopping trips. When the list is accessed and a recipe is chosen, the user is presented with a complete grocery list for the recipe, adjusted to the number of preferred servings. The shopping list features grocery item boxes that can be checked off to make keeping track of what already has been purchased easy.
“Since beginning Columbia Crest’s partnership with Bobby Flay three years ago, we’ve provided consumers with new and exciting ways to enjoy Columbia Crest Grand Estates wines by pairing them with recipes he created exclusively for the winery,” said Miles Johnson, senior product manager for Columbia Crest. “Our customers, like so many people, are looking to source information conveniently and quickly via mobile devices, delivering this information in an accessible manner was an obvious choice for the winery.”
The site was designed by FINE Design Group, a West Coast digital branding and technology company.
In 2007, Columbia Crest and Flay announced their partnership to demonstrate how simple it is to have a great food and wine experience, everyday. The following year, Columbia Crest and Flay launched the first “Flayvors of Washington” contest and followed in the successive year with a second contest that brought two semifinalists to New York to compete in a face-off cooking challenge, judged by Flay. In addition to the contests, the partnership has included Columbia Crest Grand Estates print advertising campaigns, staring Flay, as well as recipes and wine pairings created by the famed chef.
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For further information:
Erin Shane
425.415.3696
erin.shane@smwe.com
