Anew Riesling Launches Debut Vintage

New Washington State Riesling Offers Elegant Refreshment

Paterson, Wash. Starting this June, consumers can enjoy Anew Riesling, a refreshing and highly aromatic wine from Washington state. The 2012 debut vintage is light-bodied and lively, an elegant refreshment with a touch of sweetness. The wine is presented in a sleek, custom-molded bottle and offers the ease and convenience of a screw cap closure.

“Anew Riesling is perfect for the woman who enjoys an active, healthy lifestyle but also seeks time to relax and rejuvenate,” said Rebekah Gunderson, associate marketing manager for Anew. “The slender and elegant Anew bottle and stylized floral label evoke a feminine sensibility and invites a moment of relaxation. This delicately crafted wine offers a small indulgence for those who live a balanced lifestyle.”

Anew Riesling offers a harmonious blend of pure fruit flavors, heightened aromatics and balanced acidity. Expressive flavors of fresh peach, citrus and a hint of spice lead in to a refreshing finish. This versatile wine can be enjoyed on its own, and also pairs beautifully with spicy Asian dishes, smoked salmon, lobster salad, blue cheese or pasta with light sauces.

Anew Riesling is available nationally for the suggested retail price of $11, a popular price point in wine sales. Recent AC Nielsen data reveals a positive dollar sales trend of wines in the $10-$14.99 price range. Total table wines in this category grew 10.4% over the past 26 weeks. (Source: AC Nielsen F/D/L Plus 26 weeks ending April 27, 2013)

Anew is produced by Ste. Michelle Wine Estates, one of the leading Riesling producers in the world. More than 70,000 cases of the 2012 Anew Riesling were produced for national distribution. For more information visit anewwine.com.

About Ste. Michelle Wine Estates
Ste. Michelle Wine Estates, located in Woodinville, Wash., has a long and distinguished history that dates back to 1934. Wines under the Ste. Michelle label were first introduced in 1967, and since that time the company has expanded its winery and vineyard holdings to more than 3,700 acres in Washington, Oregon and California. The company is also the exclusive U.S. importer for acclaimed wine portfolios produced in Italy, France and New Zealand.

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For further information:
Jennifer Kang
Jennifer.Kang@smwe.com