Michelle Sparkling Wines Launches Nationwide

Domaine Ste. Michelle Enhances Wine Quality and Refreshes its Image

Beginning this September, consumers can enjoy Michelle sparkling wines from Washington state. Previously known as Domaine Ste. Michelle, Michelle is a fresh take on the wines featuring refined cuvées and new packaging. The Michelle sparkling wines include a Brut, Brut Rosé and Extra Dry, available nationwide for the suggested retail price of $14.

Winemaker Rick Casqueiro crafted the wines in the traditional méthode champenoise. Premium grapes were sourced from vineyards in Washington state’s Columbia Valley. Casqueiro sampled approximately 110 lots of wines before selecting the cuvées to create the assemblages. “We enhanced the cuvées for more body and concentration,” said Casqueiro. “The wines are elegant, with bright flavors, beautiful structure and crisp acidity,” he added.

Predominantly a blend of Chardonnay and Pinot Noir, the Brut features delicate flavors of apples and citrus with vibrant acidity. The Extra Dry is a slightly sweeter wine with notes of cream and a toasty finish. The Brut Rosé is a medium-dry wine predominantly made of Pinot Noir, with soft impressions of berries.

In addition to enhancing wine quality, the packaging of the wines was also refreshed. “With the majority of our sales being made by women, we enhanced shelf appeal with feminine flair,” said Brenda Castañeda, Marketing Manager. “The new packaging features an elegant bottle shape and an attractive white label accented with soft blue (Brut, Extra Dry) and blush (Brut Rosé) hues. The wine meets the demand from women seeking a chic and stylish sparkling wine."

“We’ve built a loyal following of fans for our exceptional quality and value” added Castañeda. “While we’ve made significant changes to the packaging, the wine remains true to the style and tradition of Domaine Ste. Michelle.”

For more information visit www.MichelleSparkling.com

About Michelle
Michelle by Domaine Ste. Michelle is the largest producer of sparkling wines in Washington state. The winery has crafted highly acclaimed wines for over 35 years since the wines were introduced in 1978. Michelle wines are crafted using the traditional méthode champenoise technique. The winery offers a Brut, Brut Rosé and Extra Dry sparkling wine.

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For further information:
Jennifer Kang, Communications Manager
425.415.3336
jennifer.kang@smwe.com