Copacino+Fujikado Launches Six-Part Branded Content Series for Columbia Crest
“Juan & Juan on Wine” showcases heart and passion behind winemaking at decorated winery
Seattle, WA – October 3, 2016 – Copacino+Fujikado today launched a new branded content series for decorated Northwest winery Columbia Crest, part of Ste. Michelle Wine Estates. “Juan & Juan On Wine” consists of six videos celebrating the passion and dedication of the people who produce some of the most acclaimed wines in the world. The series can be viewed at www.juanandjuanonwine.com, and is supported by paid social advertising across Columbia Crest’s channels.
Designed to bring consumers into Columbia Crest’s home and have an honest conversation about wine, “Juan & Juan on Wine” stars Columbia Crest’s Head Winemaker Juan Muñoz-Oca and Estate Vineyard Manager Juan Uribe. Intentionally unpolished and devoid of “snooty wine speak,” the videos show Juan and Juan as they are: charming wine folk whose message is truthful and informative.
“When you meet Juan and Juan in person, you instantly feel their passion for Columbia Crest,” said Mike Hayward, Creative Director at Copacino+Fujikado. “They’re both so incredibly approachable and likable, and they have this great yin and yang thing going. It’s a combination that makes some of the best wines in the world, and we thought it would make a great content series too.”
Juan and Juan discuss the unique facets of winemaking and grape growing at Columbia Crest, such as:
• Why having an estate vineyard allows them to grow the grapes in the way they feel is best, but also to pick the grapes at the exact right time: “Staying Close”
• When wine and grape sampling occurs and why it matters: “Tasting”
• How moving wine via gravity during the wine-making process is a better process than vacuum-suction techniques to ensure the wine perfectly captures the flavors and aromas developed in their grapes: “Push & Pull”
• What enables experimentation and playfulness: “Eggs & Tulips”
• How the winery has grown by staying small: “Big & Small”
• Who is to blame at Columbia Crest if the wine isn’t up to their standards: “Excuses”
“The ‘Juan & Juan on Wine’ video series highlights and reinforces the dedication and craft required to create spectacular wines, year after year,” said Kirsten Elliot, Senior Marketing Manager, Columbia Crest. “At Columbia Crest, we believe there is an opportunity to showcase both sides of the winemaking process and put actual faces to the product our consumers have grown to know and enjoy over the years. We are lifting the veil, so to speak, by bringing people into our winery and intimately introducing them to the people who make it all happen.”
Through an unwavering commitment to quality and consistency, Columbia Crest strives to produce outstanding wines that reflect the rich heritage of the region and meet the highest standards. The highly acclaimed, premium Washington wine is an honest, unpretentious product made by committed people with their feet on the ground and their hands in the process.
Named Advertising Age’s Northwest Small Agency of the Year in 2013, Copacino+Fujikado is one of Seattle’s leading independent agencies and has worked with Ste. Michelle Wine Estates since 2012. The company recently won brand responsibilities for Holland America Cruise Lines, adding to an impressive client roster including a number of iconic Seattle brands.
About Copacino+Fujikado
Copacino+Fujikado is a full-service advertising agency headquartered in Seattle, Washington. Founded in 1998, the agency consistently produces effective and award-winning work for its clients. Recently named an Ad Age Regional Agency of the Year, C+F has a roster of high-profile accounts that include Holland America Line, Ste. Michelle Wine Estates, Seattle Children’s Hospital and Research Institute, Premera Blue Cross and Symetra Financial. The agency seeks to “Find That Thing”—the strategic and creative breakthroughs that will help our clients reach and exceed their goals. To learn more, visit www.copacino.com.
About Columbia Crest
Founded in 1983, Columbia Crest has grown from a small winery in a relatively unknown wine region to one of the most significant wineries in the U.S. and a major force behind Washington state’s emergence as a world class wine region. One of the Northwest’s largest wineries, Columbia Crest is acclaimed by critics and consumers alike for crafting wines that are food-friendly, approachable, and consistently over-deliver in quality. Columbia Crest Merlot helped establish Washington’s outstanding reputation for the variety, and the winery is recognized for the consistent quality of its popular Cabernet Sauvignon. These varietals, along with the winery’s Chardonnay, are frequently named to the annual lists of “top wines” selected by national wine magazines. In 2009, Wine Spectator named the 2005 Columbia Crest Reserve Cabernet Sauvignon No. 1 Wine in the World on its Top 100 list, the first time a wine from Washington state has received this ranking. In 2011, Columbia Crest was named U.S. “Winery of the Year” by Wine & Spirits. To learn more, visit www.columbiacrest.com.
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For further information:
Sara Ajemian, DiGennaro Communications
Sara.ajemian@digennaro-usa.com
