Champagne Nicolas Feuillatte Becomes the Official Partner of Cirque du Soleil Touring Shows in the USA & Canada

Chouilly, France

Champagne Nicolas Feuillatte has announced an exclusive multi-year contract with Cirque du Soleil as the first ever official Champagne partner of its touring shows throughout the USA and Canada. The partnership will begin in September 2018 with the premiere of VOLTA™ in Redmond, Wash. and will continue through December 2020.

The partnership will see Champagne Nicolas Feuillatte served at more than 800 performances annually (including shows such as Cirque du Soleil VOLTA™, LUZIA™, Amaluna™ and Alegría™) in major U.S. and Canadian cities. including: Chicago, Los Angeles, New York, San Francisco and Washington, D.C. as well as Vancouver, Toronto, Ottawa, and Montreal.

“We are thrilled to have our two incredible brands working together,” said Christophe Juarez, CEO for Champagne Nicolas Feuillatte. “Both Nicolas Feuillatte and Cirque du Soleil were founded on the strong ideals of constantly reinventing ourselves and creating moments of awe and inspiration. Their artistic prowess and our Champagne bring enchantment and pleasure to life. We look forward to bringing exceptional experiences to guests through this unique partnership,” Juarez continued.

The partnership will take on different forms, including a Champagne Nicolas Feuillatte Lounge where guests will be invited into an immersive experience which will include Champagne and hors d’oeuvres. Cirque du Soleil concessions will serve Champagne Nicolas Feuillatte, and digital and retail integration will also be offered.

“The values we share with Champagne Nicolas Feuillatte of celebrating the present moment, creating joy and wonder, as well as the passion and expertise we both pour into our respective products makes this partnership a natural fit. We are looking forward to working together in offering our guests a memorable experience,” said Richard Davies, Vice President, Corporate Alliances at Cirque du Soleil.

The natural association with Cirque du Soleil is part of Champagne Nicolas Feuillatte’s latest brand campaign, Enchantment Awaits: an invitation to celebrate life’s precious moments with emotion, intensity, generosity and boldness. The initiative includes the launch of a new immersive website and a refreshed visual identity for its full range of Champagnes worldwide, both debuting in the U.S. in September 2018.

For full list of show dates and locations, visit www.cirquedusoleil.com.

ABOUT CHAMPAGNE NICOLAS FEUILLATTE: Founded in heart of the UNESCO World Heritage listed Champagne hillsides, Champagne Nicolas Feuillatte is the youngest of the major Champagne houses, and the biggest wine growers’ brand. It embodies the commitment and passion of its 4,500 associated growers spread across the appellation. In the course of just 42 years, Nicolas Feuillatte has quickly reached the first rank of Champagne brands in France, the third worldwide and the fourth in the USA. Its claim: Champagne is a wine born in a unique terroir. It need not be reserved for exceptional circumstances but is meant to be shared and to enchant life during the most cherished moments. The range of Champagnes by Nicolas Feuillatte is diverse, as the richness and diversity of the terroirs (5,189 acres of vines) and grapes sourced from the highest quality of crus. It is a demonstration of the unique savoir-faire of its Chief Winemaker and unique signature style made of finesse and elegance. Nicolas Feuillatte Champagnes are available in more than 100 countries worldwide with 10.3 million bottles sold in 2017 alone. Travel to is flagship state-of-the-art new winery and visitor center, the Éspace Nicolas Feuillatte in Chouilly, or visit www.nicolas-feuillatte.com.

ABOUT CIRQUE DU SOLEIL ENTERTAINMENT GROUP: Originally composed of 20 street performers in 1984, Cirque du Soleil Entertainment Group completely reinvented circus arts and went on to become a world leader in live entertainment. Established in Montreal, the Canadian organization has brought wonder and delight to over 180 million spectators with productions presented in close to 450 cities in 60 countries. Cirque du Soleil Entertainment Group currently has over 4,000 employees, including 1,300 artists, from nearly 50 countries. Cirque du Soleil Entertainment Group creates content for a broad range of audacious projects. On top of producing world-renowned shows, the organization has extended its creative approach to a large variety of entertainment forms such as multimedia productions, immersive experiences, theme parks and special events. Going beyond its various creations, Cirque du Soleil Entertainment Group aims to make a positive impact on people, communities and the planet with its most important tools: creativity and art. For more information about Cirque du Soleil Entertainment Group, please go to www.cirquedusoleil.com/entertainmentgroup.

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For further information:
Christina Starr, Ste. Michelle Wine Estates
christina.starr@smwe.com